SportsArt, today announced the promotion of its CEO of the Americas, Ivo Grossi. Ivo brings over 20 years of domestic and international executive experience in the fitness, health and wellness industry. He has built and led teams that have contributed to bringing innovative products, technologies, and solutions to market while substantially growing premium brands like Technogym, Peak Pilates and Sensoria Fitness.
Not every fitness facility can start off as a sustainable gym. Whether it comes down to pricing or timing or availability of materials/technology, sometimes going green just isn’t in the cards. But over time many opportunities to gradually transform into a sustainable gym can arise as repairs, renovations, and upgrades are needed. Unfortunately, a lot of people don’t know where to start and the idea of making such a huge switch in addition to running their facility can be overwhelming. That is why SportsArt has created the Ultimate Sustainable Gym Checklist: to provide gym owners with a guide on how to begin the journey towards this transformation for both current and upcoming facilities.
Through its new and exclusive distributor, Kavosh Harekate Dena Co. (KHD), SportsArt will showcase its exclusive line of strength and cardio equipment. Sportex 2017 is an exhibition for sportswear and sports equipment, held in Tehran. The 16th annual event will attract many local producers and manufacturers as well as many foreign suppliers. “Introducing our innovative products to a new group of individuals allows them to have a hands-on experience and engage with the SportsArt brand,” said Paul Kuo, President of SportsArt. “With a trade show like Sportex, individuals have the opportunity to see first-hand the quality of our products and gain a deep understanding of who we are and what we provide our customers with.” Kavosh Harekate Dena Co. will present SportsArt’s strength and cardio equipment to attendees, including gym and studio owners, facility center managers, sports shop owners and individual users. Mr. Giovanni Berselli as SportsArt’s EMEA Sales Director, Hotel Channel will also attend the fair to support KHD’s team the best, especially during the meetings with managers of large and high ranked hotels in Iran scheduled to be held at SportsArt/KHD booth for Sep. 5th and 6th, among which a meeting is fixed with top managers of Parisian Hotels Complex as the largest chain hotel complex in Iran covering more than 20 hotels across the country. SportsArt’s strength and cardio products will be available for preview at booth No. 9 in the southwest location of Zone A. About Kavosh Harekat Dena (KHD) Co. — Being active in field…
SportsArt today announces its first installation in the United Arab Emirates as the exclusive provider of eco-friendly gym equipment for The Sustainable City. In a modern application of social, economic and environmental sustainability in the built environment, SportsArt’s contribution of cardio and strength equipment will further showcase The Sustainable City as a model for sustainable living, work, education, and recreation.
Testing and gathering feedback is an important process at SportsArt. We want to ensure that the features of the units we provide not only look great but are functional and meet the expectations of our dealers, gym-owners, and end users. For this reason, we brought a prototype of our new A966 Power Cage to IHRSA and FIBO 2017.
Sustainable gym owners from California to the United Kingdom have created a community around the sharing of ideas. Together they discuss each other’s best practices in order to become more sustainable and profitable, which inspires other gym owners to go green as well. Recently we held a webinar with the Association Of Fitness Studios, where Paul Crane of Eco Gym UK shared his knowledge with attendees and some insights into how they are using green fitness technologies like ECO-POWR™ to create a community effect around their gym.
The gatekeeper to opening the studio of your dreams far too often lives at the bank. Upfront costs with securing a studio space are always difficult but having the available cash flow to be able to outfit a space can be an even more difficult task. Luckily, there are options! Fitness equipment leasing can be a way to not only get the studio you want quickly but to get it without breaking the bank. Here are 5 ways leasing can create the opportunity to open a successful studio of your dreams: Leasing fitness equipment can save you time and hassle involved with banks on the direct lending side. Typically fewer documents are required. You can keep pace with emerging technologies (leases are typically between 36 and 60 months and you can swap out for new equipment) Short-term leases give you the opportunity to evaluate if the equipment fits your current needs. Lease terms can fit within the standard warranty period of SportsArt’s industry leading 5-year parts and 3-year labor warranty. If you use the leased assets in your business, you may enjoy a potential tax advantage because your lease or rental payments are fully deductible (check with your business tax planner). SportsArt can help you by providing you with fitness equipment leasing options that are flexible and help your business flourish. It’s always more important to focus on the quality of your gym’s fitness equipment vs. the cost of that equipment. Leasing fitness equipment gives you the flexibility of paying…
Achieving a common goal together as a group — or in this context, a fitness tribe — is a powerful way to inspire ongoing motivation. The sense of community a goal brings can attract and retain members who are looking to belong to something more than an average, everyday gym. Follow these 4 steps to incorporating a common goal into your gym’s strategy and start reaping the benefits of a loyal tribe of members.
José Avina, the eco-conscious CEO and owner of Eco Fitness, isn’t your everyday CEO. But then again, Eco Fitness isn’t your everyday gym. José has a dream of becoming the 24-hour fitness of the eco fitness genre. He is well on his way to achieving just that. Nestled cozily between L Street and Liestal Alley in Midtown Sacramento, this open-face gym truly is a diamond in the rough. As I walked past the gym, the words Eco Fitness popped out at me. I had to stop and peek inside to see what this was all about.
Attracting new members and increasing retention doesn’t have to be a difficult process. Like many businesses today, adapting to the values of potential customers can have a substantial impact on the influx of new customers. Here are seven marketing strategies for gyms that can help attract new members and increase your bottom line.