On Friday, October 20th, 2017, SportsArt in partnership with The Disability Center in Dunstable, held its first ever ICARE Training Day. We invited a small select group of eight health care professionals from five different public facilities around the Luton area (40 miles north of London), plus three staff members from the Disability Center. The format of the day was centered around a ‘tell, show, do’ format that included presentations on the history of the SportsArt and the ICARE, benefits and video testimonials, and trainer insights and demos.
Today we chat with Giovanni Berselli, our EMEA Hotel Channel Sales Director, once again. This time we are discussing SportsArt’s recent installation and support of the Sustainable City in Dubai. To learn more about the Sustainable City, read our press release.
SportsArt, today announced the promotion of its CEO of the Americas, Ivo Grossi. Ivo brings over 20 years of domestic and international executive experience in the fitness, health and wellness industry. He has built and led teams that have contributed to bringing innovative products, technologies, and solutions to market while substantially growing premium brands like Technogym, Peak Pilates and Sensoria Fitness.
September 27th, 2017 is National Fitness Day in the United Kingdom – an event that encourages the nation to celebrate the fun of fitness and physical activity and raises awareness of its importance to our health and our overall lives. Founded by the énergie Group in 2011 and presently hosted by UK Active, National Fitness Day aims to be the most active day of the year. People and businesses alike are encouraged to get involved through events, activities, and other awareness campaigns to promote the benefits of active lifestyles. The SportsArt Challenge For National Fitness Day 2017, SportsArt UK is once again working with the Rainbows Children’s Hospice. Participants are welcome to visit the SportsArt UK Offices to hop onto our ECO-POWR™ cardio equipment and start working up a sweat. Up to 74% of energy generated while on our equipment is converted into utility-grade electricity and returned to the power grid, helping fitness facilities to become more sustainable. These watts can also be tracked by looking at the individual equipment’s display and using the SA WELL+™ system. Every watt generated will go towards a donation to the Rainbows Children’s Hospice to help support life-limited children and their families. The target goal is 1000 watts! Details on the Rainbows Children’s Hospice and the event are below. We hope to see you there! Not near Lomborough? Find another National Fitness Day activity near you! Event Info September 27th, 2017from 9.00 to 17.00 SportsArt House, Unit 2 – 3, Charnwood Business Park North…
José Avina, the eco-conscious CEO and owner of Eco Fitness, isn’t your everyday CEO. But then again, Eco Fitness isn’t your everyday gym. José has a dream of becoming the 24-hour fitness of the eco fitness genre. He is well on his way to achieving just that. Nestled cozily between L Street and Liestal Alley in Midtown Sacramento, this open-face gym truly is a diamond in the rough. As I walked past the gym, the words Eco Fitness popped out at me. I had to stop and peek inside to see what this was all about.
Attracting new members and increasing retention doesn’t have to be a difficult process. Like many businesses today, adapting to the values of potential customers can have a substantial impact on the influx of new customers. Here are seven marketing strategies for gyms that can help attract new members and increase your bottom line.