Not every fitness facility can start off as a sustainable gym. Whether it comes down to pricing or timing or availability of materials/technology, sometimes going green just isn’t in the cards. But over time many opportunities to gradually transform into a sustainable gym can arise as repairs, renovations, and upgrades are needed. Unfortunately, a lot of people don’t know where to start and the idea of making such a huge switch in addition to running their facility can be overwhelming. That is why SportsArt has created the Ultimate Sustainable Gym Checklist: to provide gym owners with a guide on how to begin the journey towards this transformation for both current and upcoming facilities.
Sustainable gym owners from California to the United Kingdom have created a community around the sharing of ideas. Together they discuss each other’s best practices in order to become more sustainable and profitable, which inspires other gym owners to go green as well. Recently we held a webinar with the Association Of Fitness Studios, where Paul Crane of Eco Gym UK shared his knowledge with attendees and some insights into how they are using green fitness technologies like ECO-POWR™ to create a community effect around their gym.
The gatekeeper to opening the studio of your dreams far too often lives at the bank. Upfront costs with securing a studio space are always difficult but having the available cash flow to be able to outfit a space can be an even more difficult task. Luckily, there are options! Fitness equipment leasing can be a way to not only get the studio you want quickly but to get it without breaking the bank. Here are 5 ways leasing can create the opportunity to open a successful studio of your dreams: Leasing fitness equipment can save you time and hassle involved with banks on the direct lending side. Typically fewer documents are required. You can keep pace with emerging technologies (leases are typically between 36 and 60 months and you can swap out for new equipment) Short-term leases give you the opportunity to evaluate if the equipment fits your current needs. Lease terms can fit within the standard warranty period of SportsArt’s industry leading 5-year parts and 3-year labor warranty. If you use the leased assets in your business, you may enjoy a potential tax advantage because your lease or rental payments are fully deductible (check with your business tax planner). SportsArt can help you by providing you with fitness equipment leasing options that are flexible and help your business flourish. It’s always more important to focus on the quality of your gym’s fitness equipment vs. the cost of that equipment. Leasing fitness equipment gives you the flexibility of paying…
Achieving a common goal together as a group — or in this context, a fitness tribe — is a powerful way to inspire ongoing motivation. The sense of community a goal brings can attract and retain members who are looking to belong to something more than an average, everyday gym. Follow these 4 steps to incorporating a common goal into your gym’s strategy and start reaping the benefits of a loyal tribe of members.
Attracting new members and increasing retention doesn’t have to be a difficult process. Like many businesses today, adapting to the values of potential customers can have a substantial impact on the influx of new customers. Here are seven marketing strategies for gyms that can help attract new members and increase your bottom line.
Movements aren’t created by a single act or decision — they are the accumulation of all the little things that came together to inspire change. Creating a more sustainable earth is a movement that is going to take everyone making little changes in their daily lives. Your fitness facility can play a role in helping make the earth a greener one workout at a time with these simple changes.
One question I get asked all the time is: “How do I find a good piece of fitness equipment?” To quote Einstein — ‘It’s all relative.’ People often associate value with total cost, but value can be defined in many more ways. For example, an $80,000 car doesn’t mean you’ll automatically get every feature you really need. In fact, it may mean you get a lot of stuff you don’t. Conversely, a flashy ad for a $2500 economy car may make your wallet feel better, but in the long run, it probably won’t be very good at getting you from point A to point B. Fitness equipment is no different! So here are a few things you need to know.
It’s 2016. 76% of all regular exercisers are of the millennial generation, and 33% of millennials identify social media as one of their preferred channels for communicating with businesses. In other words, gyms and fitness facilities need to up their social media game if they want to catch the attention of this tech-savvy generation. Here are 10 tips to help make sure your social channels are on the right track:
So, you’ve decided it’s time to invest in fitness equipment for your facility. Whether you’re looking at brand new or replacing old products, there’s plenty to think about: what your members want, what has the coolest new features, your overall budget, etc. But what about the long-term potential costs that go along with owning and maintaining a gym?
Think about the last time you walked into a fitness facility: You walk in, catch a glimpse of people taking some sweet selfies, and survey the floor to see which machines are in use and who’s on them in order to pick the perfect place to begin your workout. On the cardio side of the gym, this normally includes trying to find a treadmill that hasn’t been sandwiched between two other users. The best case scenario is an island of solidarity with no one on either side — a true rarity, as treadmills are historically the most used pieces of equipment in a gym. Everyone from the beginning quick-start walker to the fully-profiled 5k trainer can step up and get a stride going with ease! So what’s the problem?