Innovation is a buzzword that gets thrown around a lot. It sounds great when you are trying to impress your boss during your 10 o’clock meeting, but it’s rare that the term is actually embraced and recognized for what it truly means. At SportsArt, innovation is at the core of everything we do.
Today we chat with Giovanni Berselli, our EMEA Hotel Channel Sales Director, once again. This time we are discussing SportsArt’s recent installation and support of the Sustainable City in Dubai. To learn more about the Sustainable City, read our press release.
SportsArt, today announced the promotion of its CEO of the Americas, Ivo Grossi. Ivo brings over 20 years of domestic and international executive experience in the fitness, health and wellness industry. He has built and led teams that have contributed to bringing innovative products, technologies, and solutions to market while substantially growing premium brands like Technogym, Peak Pilates and Sensoria Fitness.
SportsArt today announces its first installation in the United Arab Emirates as the exclusive provider of eco-friendly gym equipment for The Sustainable City. In a modern application of social, economic and environmental sustainability in the built environment, SportsArt’s contribution of cardio and strength equipment will further showcase The Sustainable City as a model for sustainable living, work, education, and recreation.