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Articles

José Avina: Eco-Conscious Entrepreneur of Eco Fitness

By | Articles, Featured Facilities, Sustainability

José Avina, the eco-conscious CEO and owner of Eco Fitness, isn’t your everyday CEO. But then again, Eco Fitness isn’t your everyday gym. José has a dream of becoming the 24-hour fitness of the eco fitness genre. He is well on his way to achieving just that. Nestled cozily between L Street and Liestal Alley in Midtown Sacramento, this open-face gym truly is a diamond in the rough.  As I walked past the gym, the words Eco Fitness popped out at me.  I had to stop and peek inside to see what this was all about.

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Sustainable

The First Sustainable Fitness Studio is Here and It’s POWERFUL

By | Articles, Featured Facilities, Products

Have you noticed the sustainable shift happening in the fitness industry? Lately, there has been less and less talk about the classic little-bits-of-everything fitness clubs that offer a variety of equipment and more talk about the uprising of small ‘boutique’ fitness facilities. But all kinds of boutique facilities — whether they focus on cycling, HIIT, dance, or personal training — still face the same obstacles to success: How to retain members while bringing in new ones, all the while keeping costs low, competing with the local gym franchises, and turning a profit. Luckily, there’s one solution for everything: being different in a way that matters.

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Green Fitness: Making Your Bottom Line Greener

By | Articles, Featured Facilities, Products, Sustainability

Sustainability and eco fitness are topics that have been dominating conversations across every industry as of late. Hospitality, automotive, fashion, and plenty of other companies are quickly realizing the benefits of creating a positive social and environmental impact on the world around them. Green initiatives help companies like Bank of America and Starbucks stand out from the competition and encourage a sort of “cult-like” brand loyalty from consumers that are growing exceedingly more concerned with the state of the planet. It’s no surprise that many people actively seek brands that align with their own personal ideals. In fact, the majority of consumers nowadays — across all generations – have reported that they are willing to pay more for a product if a company is perceived to be providing a green product or service.

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