
José Avina, the eco-conscious CEO and owner of Eco Fitness, isn’t your everyday CEO. But then again, Eco Fitness isn’t your everyday gym. José has a dream of becoming the 24-hour fitness of the eco fitness genre. He is well on his way to achieving just that. Nestled cozily between L Street and Liestal Alley in Midtown Sacramento, this open-face gym truly is a diamond in the rough. As I walked past the gym, the words Eco Fitness popped out at me. I had to stop and peek inside to see what this was all about.