Have you noticed the sustainable shift happening in the fitness industry? Lately, there has been less and less talk about the classic little-bits-of-everything fitness clubs that offer a variety of equipment and more talk about the uprising of small ‘boutique’ fitness facilities. But all kinds of boutique facilities — whether they focus on cycling, HIIT, dance, or personal training — still face the same obstacles to success: How to retain members while bringing in new ones, all the while keeping costs low, competing with the local gym franchises, and turning a profit. Luckily, there’s one solution for everything: being different in a way that matters.
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