Innovation is a buzzword that gets thrown around a lot. It sounds great when you are trying to impress your boss during your 10 o’clock meeting, but it’s rare that the term is actually embraced and recognized for what it truly means. At SportsArt, innovation is at the core of everything we do.
SportsArt, today announced the promotion of its CEO of the Americas, Ivo Grossi. Ivo brings over 20 years of domestic and international executive experience in the fitness, health and wellness industry. He has built and led teams that have contributed to bringing innovative products, technologies, and solutions to market while substantially growing premium brands like Technogym, Peak Pilates and Sensoria Fitness.
Not every fitness facility can start off as a sustainable gym. Whether it comes down to pricing or timing or availability of materials/technology, sometimes going green just isn’t in the cards. But over time many opportunities to gradually transform into a sustainable gym can arise as repairs, renovations, and upgrades are needed. Unfortunately, a lot of people don’t know where to start and the idea of making such a huge switch in addition to running their facility can be overwhelming. That is why SportsArt has created the Ultimate Sustainable Gym Checklist: to provide gym owners with a guide on how to begin the journey towards this transformation for both current and upcoming facilities.
The gatekeeper to opening the studio of your dreams far too often lives at the bank. Upfront costs with securing a studio space are always difficult but having the available cash flow to be able to outfit a space can be an even more difficult task. Luckily, there are options! Fitness equipment leasing can be a way to not only get the studio you want quickly but to get it without breaking the bank. Here are 5 ways leasing can create the opportunity to open a successful studio of your dreams: Leasing fitness equipment can save you time and hassle involved with banks on the direct lending side. Typically fewer documents are required. You can keep pace with emerging technologies (leases are typically between 36 and 60 months and you can swap out for new equipment) Short-term leases give you the opportunity to evaluate if the equipment fits your current needs. Lease terms can fit within the standard warranty period of SportsArt’s industry leading 5-year parts and 3-year labor warranty. If you use the leased assets in your business, you may enjoy a potential tax advantage because your lease or rental payments are fully deductible (check with your business tax planner). SportsArt can help you by providing you with fitness equipment leasing options that are flexible and help your business flourish. It’s always more important to focus on the quality of your gym’s fitness equipment vs. the cost of that equipment. Leasing fitness equipment gives you the flexibility of paying…
José Avina, the eco-conscious CEO and owner of Eco Fitness, isn’t your everyday CEO. But then again, Eco Fitness isn’t your everyday gym. José has a dream of becoming the 24-hour fitness of the eco fitness genre. He is well on his way to achieving just that. Nestled cozily between L Street and Liestal Alley in Midtown Sacramento, this open-face gym truly is a diamond in the rough. As I walked past the gym, the words Eco Fitness popped out at me. I had to stop and peek inside to see what this was all about.
Have you noticed the sustainable shift happening in the fitness industry? Lately, there has been less and less talk about the classic little-bits-of-everything fitness clubs that offer a variety of equipment and more talk about the uprising of small ‘boutique’ fitness facilities. But all kinds of boutique facilities — whether they focus on cycling, HIIT, dance, or personal training — still face the same obstacles to success: How to retain members while bringing in new ones, all the while keeping costs low, competing with the local gym franchises, and turning a profit. Luckily, there’s one solution for everything: being different in a way that matters.
Green: It’s the color of the Emerald Isle, the hue of sickness and envy, and a shade associated with grotesque monsters. And its most universal interpretation conjures imagery of nature, a vibrant symbol of the environmental movement and healthy living.
“I get calls from overseas to get more information about the gym,” says Jose Avina, founder of Sacramento Eco Fitness. “I’ve gotten a lot of local coverage, too. I’ve only had to spend $150 on marketing.”
Kim O’Laughlin is a Regional Sales Manager at SportsArt, covering the entire southeast of North America. This year at IHRSA 2017 we sat down with Kim to discuss her career, her perception of IHRSA, and what it’s like to be a woman in the fitness industry.
When I was thinking of rejoining the industry after a few years of owning a sports performance facility and coaching collegiate baseball, I knew that I wanted to go to a company that had huge upside potential. In looking around the industry, the big players had not changed since I left, other than the consolidation that had occurred at the top of the food chain. I had heard that technology was coming along quickly and that companies were still looking to integrate all of the technology into one deliverable that would take the industry by storm. I caught wind of a small player that would be making some big moves and it intrigued me to learn more.
