“I get calls from overseas to get more information about the gym,” says Jose Avina, founder of Sacramento Eco Fitness. “I’ve gotten a lot of local coverage, too. I’ve only had to spend $150 on marketing.”
No industry is removed from the zeitgeist. Trends rooted in activism and social consciousness can have far-reaching effects on businesses whether they like it or not. Ask a clothier about his fur sales, for instance.
Rarely is there a seamless way to combine a social or political cause with a business plan that doesn’t create divisions. Taking a stand can be exemplary but also exclusionary. Personal beliefs aside, why would a business owner take the chance?
For Jose Avina, the founder of Sacramento Eco Fitness, the choice was easy. Avina’s club opened in last December with an emphasis on “eco-power” clean energy technology. These machines, which are otherwise standard high-quality gym equipment, don’t use energy from an existing power grid—they create energy when used by club members, which in turn powers the electricity in the club.
According to Avina, this sustainable energy concept is appealing to multiple demographics, especially millennials—an age group that the health club industry has had some difficulty attracting.
“The response has been phenomenal,” he says. “Our mission is to be able to produce enough electricity to offset our costs and the businesses around us. So that in itself is a huge motivation for individuals.”
The membership plans for Sacramento Eco Fitness run from $80 a month and above, but from what’s Avina seen in his few months of operation, the cost is no obstacle.
“We’ve asked new members where they come from and where they worked out before,” he says. “A lot of individuals are opting out of their cheaper gyms in large chains just because they want to lower their CO2 footprint. They’re willing to pay more! They know their day-to-day actions can affect the environment. To them, it’s not just another membership.”
A Concept That Markets Itself Globally
Right now Sacramento Eco Fitness is ahead of the curve and drawing worldwide attention in the process. Avina’s club has been the subject of international attention, via television, radio, and print and digital media reports, having been profiled in Forbes magazine and other major outlets.
“I get calls from overseas to get more information about the gym,” he says. “I’ve gotten a lot of local coverage, too. I’ve only had to spend $150 on marketing.”
Avina admits that California, a state that has adopted some of the most stringent environmental protections, is an ideal location for an eco-power gym, but a club operator still has to ensure that members are incentivized beyond the core concept.
You still have to deliver a great workout experience.
“You’ll have the same workout with our machines as any other equipment,” he says. “Ordinarily people compete for calories burned. We can do that, but now we’re able to calculate and show them how many watts they produce as they burn calories.”
Whether you’re inclined to be eco-conscious or not, using eco-power equipment serves the bottom line in energy savings, and depending on the area, club owners can also benefit from tax incentives for running a sustainable business.
How SportsArt Makes It Easy To Create an “Eco” Club
Your choice of eco-powered equipment is key, and for Avina that was the easiest decision of all: He uses SportsArt’s ECO-POWR™ line of cardio equipment. SportsArt’s technology relies on micro-inverters to harness people power that creates energy and feeds it into the facility’s own grid. The machines are durable, easy to install, and can be plugged into a wall outlet like standard equipment, with no extra cords or boxes (external power devices) to hassle with.
“SportsArt is the only company that offers the wide variety of eco power equipment I need,” he explains. “Other companies have tried, but they only have a couple of models.”
Avina likes not only the efficiency and simplicity of SportsArt’s ECO-POWR™ equipment, he finds that his members love the intuitive operation and screen technology, called the SA WELL+™ system, which connects to a smartphone app to track how many watts people are producing, and how it equals to a gallon of gas, a light bulb, etc.
“Everybody needs a visual, and the ECO-POWR™ screens really have an impact,” he says. “For me, their equipment is clean and nice looking. Members love the look. It’s perfect for the brand we’re trying to create. It goes another step further to providing a great experience.”
As Avina’s club gains notoriety, he’s received inquiries from club owners all over the country to find out how he created his gym. He’s even received phone calls from universities and other institutions looking to assemble their own eco gyms. He’s not surprised that so many want to follow his lead.
“We’ve been wasting human power for too long. We have the ability to harness it. We have the tools to bring this full circle. I do believe it is the future of the fitness industry.”