Not every fitness facility can start off as a sustainable gym. Whether it comes down to pricing or timing or availability of materials/technology, sometimes going green just isn’t in the cards. But over time many opportunities to gradually transform into a sustainable gym can arise as repairs, renovations, and upgrades are needed. Unfortunately, a lot of people don’t know where to start and the idea of making such a huge switch in addition to running their facility can be overwhelming. That is why SportsArt has created the Ultimate Sustainable Gym Checklist: to provide gym owners with a guide on how to begin the journey towards this transformation for both current and upcoming facilities.
José Avina, the eco-conscious CEO and owner of Eco Fitness, isn’t your everyday CEO. But then again, Eco Fitness isn’t your everyday gym. José has a dream of becoming the 24-hour fitness of the eco fitness genre. He is well on his way to achieving just that. Nestled cozily between L Street and Liestal Alley in Midtown Sacramento, this open-face gym truly is a diamond in the rough. As I walked past the gym, the words Eco Fitness popped out at me. I had to stop and peek inside to see what this was all about.
Have you noticed the sustainable shift happening in the fitness industry? Lately, there has been less and less talk about the classic little-bits-of-everything fitness clubs that offer a variety of equipment and more talk about the uprising of small ‘boutique’ fitness facilities. But all kinds of boutique facilities — whether they focus on cycling, HIIT, dance, or personal training — still face the same obstacles to success: How to retain members while bringing in new ones, all the while keeping costs low, competing with the local gym franchises, and turning a profit. Luckily, there’s one solution for everything: being different in a way that matters.
“I get calls from overseas to get more information about the gym,” says Jose Avina, founder of Sacramento Eco Fitness. “I’ve gotten a lot of local coverage, too. I’ve only had to spend $150 on marketing.”
Sustainability and eco fitness are topics that have been dominating conversations across every industry as of late. Hospitality, automotive, fashion, and plenty of other companies are quickly realizing the benefits of creating a positive social and environmental impact on the world around them. Green initiatives help companies like Bank of America and Starbucks stand out from the competition and encourage a sort of “cult-like” brand loyalty from consumers that are growing exceedingly more concerned with the state of the planet. It’s no surprise that many people actively seek brands that align with their own personal ideals. In fact, the majority of consumers nowadays — across all generations – have reported that they are willing to pay more for a product if a company is perceived to be providing a green product or service.
SportsArt announces its partnership with Sacramento Eco Fitness, a new gym opening this month dedicated to sustainability and eco-friendly fitness initiatives. The studio will feature SportsArt’s ECO-POWR™ line of spinning bikes for a first of its kind indoor cycle studio which harnesses the power cyclists produce during their workouts and puts it back into the facility’s power grid.