Back in September, SportsArt and Radisson Blu worked together to create the ‘Watts For Water’ campaign in celebration of Radisson’s Responsible Business Action Month. The contest spanned six hotels in Oslo, Norway and produced some wonderful results not only for us but for charity as well. Joakim Olandersson, the Regional Responsible Business Coordinator, shared his thoughts on the campaign in a message to his colleagues when all was said and done:
Six Radisson Blu hotels in Oslo will be participating in the first-ever WATTS FOR WATER contest, in partnership with SportsArt and their ECO-POWR™ product line. The contest will feature one of SportsArt’s ECO-POWR™ bikes placed in the lobby of each hotel for 9 days in September. These bikes convert the energy generated by a user’s workout into utility-grade electricity that is placed back into the hotel’s power grid, helping to reduce carbon footprint and make gyms more sustainable. Guests will be encouraged to hop on the bikes and work out. As they pedal, the total number of watts generated is displayed on the console of the bike. Guests will then take photos of the watts they’ve generated with their phones and post their picture to Twitter or Instagram. At the end of the month, SportsArt will choose one winner from each hotel who will win a free night’s stay — but most importantly, every watt generated will go towards a donation to the Just A Drop charity. For every 100 watts generated, a child will receive clean drinking water for life! Radisson Blu’s Watts For Water Contest is an example of how to combine ECO-POWR™ technology with an engaging event that can drive interest and awareness to your business or organization. It is a great way to promote a business’s interest in green practices and to contribute to charity. Learn more about Just A Drop by visiting JustADrop.org.
Sustainable gym owners from California to the United Kingdom have created a community around the sharing of ideas. Together they discuss each other’s best practices in order to become more sustainable and profitable, which inspires other gym owners to go green as well. Recently we held a webinar with the Association Of Fitness Studios, where Paul Crane of Eco Gym UK shared his knowledge with attendees and some insights into how they are using green fitness technologies like ECO-POWR™ to create a community effect around their gym.
It is easy to forget how big the world really is when you only work in one place. Our team was quickly reminded of this upon attending FIBO 2017 in Germany this year, where we met with many more employees and distributors of SportsArt — including our very own Giorgio Gervasoni and Giovanni Berselli. We sat down with them to learn more about how they handle business outside of the US and their experiences in the international market.
FIBO 2017 was a fantastic experience. I have been anticipating attending ever since I was hired here at SportsArt America, especially since my position as Global Marketing Manager often has me working with our international teams and distributors. Between the chance to meet in person with people I’ve only interacted with digitally and all the fun stories about past shows from those who attended years before, FIBO grew more exciting and intimidating as the days to the trip counted down. Sure I had heard a lot, but what was I really supposed to expect? Now that I know first-hand, here’s a summary of what I’ve learned for future FIBO newbies:
We are excited to announce that SportsArt is now a preferred partner of the Carlson Rezidor Hotel Group. Carlson Rezidor is one of the most dynamic hotel companies worldwide. Its core brands include Radisson Blu, Park Inn by Radisson, PrizeOtel, as well as the Quorvus Collection and Radisson RED. It features an industry-leading Responsible Business program that strongly promotes corporate social responsibility and is based on the principles Think Planet, Think People, and Think Together. Steps towards this partnership began earlier this year when SportsArt delivered several of their ECO-POWR™ products to the brand new Radisson RED hotel in Brussels, Belgium. ECO-POWR™ cardio equipment allows users to generate and return utility-grade electricity to their facility’s power grid with every workout, which cuts costs for gyms and empowers users with the knowledge that they are helping the environment. This concept aligned with Raddison RED’s own eco-friendly initiatives.
SportsArt ECO-POWR™ continues to encourage facilities to embrace the benefits of sustainability, recently extending to the hospitality space. As featured in the Carlson Rezidor Responsible Business brochure, guests of the Radisson Red in Brussels — their first flagship hotel brand specifically catering to Millennials — return the kinetic energy they create while exercising to the hotel’s electrical grid, which generates power for the hotel and can lower energy bills overall.