Sustainability and eco fitness are topics that have been dominating conversations across every industry as of late. Hospitality, automotive, fashion, and plenty of other companies are quickly realizing the benefits of creating a positive social and environmental impact on the world around them. Green initiatives help companies like Bank of America and Starbucks stand out from the competition and encourage a sort of “cult-like” brand loyalty from consumers that are growing exceedingly more concerned with the state of the planet. It’s no surprise that many people actively seek brands that align with their own personal ideals. In fact, the majority of consumers nowadays -- across all generations – have reported that they are willing to pay more for a product if a company is perceived to be providing a green product or service. (more…)
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