Testing and gathering feedback is an important process at SportsArt. We want to ensure that the features of the units we provide not only look great but are functional and meet the expectations of our dealers, gym-owners, and end users. For this reason, we brought a prototype of our new A966 Power Cage to IHRSA and FIBO 2017.
It is easy to forget how big the world really is when you only work in one place. Our team was quickly reminded of this upon attending FIBO 2017 in Germany this year, where we met with many more employees and distributors of SportsArt — including our very own Giorgio Gervasoni and Giovanni Berselli. We sat down with them to learn more about how they handle business outside of the US and their experiences in the international market.
FIBO 2017 was a fantastic experience. I have been anticipating attending ever since I was hired here at SportsArt America, especially since my position as Global Marketing Manager often has me working with our international teams and distributors. Between the chance to meet in person with people I’ve only interacted with digitally and all the fun stories about past shows from those who attended years before, FIBO grew more exciting and intimidating as the days to the trip counted down. Sure I had heard a lot, but what was I really supposed to expect? Now that I know first-hand, here’s a summary of what I’ve learned for future FIBO newbies: