FIBO 2017 was a fantastic experience. I have been anticipating attending ever since I was hired here at SportsArt America, especially since my position as Global Marketing Manager often has me working with our international teams and distributors. Between the chance to meet in person with people I’ve only interacted with digitally and all the fun stories about past shows from those who attended years before, FIBO grew more exciting and intimidating as the days to the trip counted down. Sure I had heard a lot, but what was I really supposed to expect? Now that I know first-hand, here’s a summary of what I’ve learned for future FIBO newbies:
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