Back in September, SportsArt and Radisson Blu worked together to create the ‘Watts For Water’ campaign in celebration of Radisson’s Responsible Business Action Month. The contest spanned six hotels in Oslo, Norway and produced some wonderful results not only for us but for charity as well. Joakim Olandersson, the Regional Responsible Business Coordinator, shared his thoughts on the campaign in a message to his colleagues when all was said and done:
You find yourself in an indoor cycling studio with music blaring and fans blasting. All around you people are pushing themselves to be faster, stronger, better. The room is lit by a kaleidoscope of colors and the instructor is calling out: “Okay! Everyone take it up to Red!”
Have you noticed the sustainable shift happening in the fitness industry? Lately, there has been less and less talk about the classic little-bits-of-everything fitness clubs that offer a variety of equipment and more talk about the uprising of small ‘boutique’ fitness facilities. But all kinds of boutique facilities — whether they focus on cycling, HIIT, dance, or personal training — still face the same obstacles to success: How to retain members while bringing in new ones, all the while keeping costs low, competing with the local gym franchises, and turning a profit. Luckily, there’s one solution for everything: being different in a way that matters.