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Ruben Mejia

Jul 10
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Fitness Tribe

4 Steps To Creating A Fitness Tribe In Your Gym

By Guides & Best Practices, Sustainability
Achieving a common goal together as a group -- or in this context, a fitness tribe --  is a powerful way to inspire ongoing motivation. The sense of community a goal brings can attract and retain members who are looking to belong to something more than an average, everyday gym. Follow these 4 steps to incorporating a common goal into your gym’s strategy and start reaping the benefits of a loyal tribe of members. (more…)
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Jul 03
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Founder Paul Kuo Shares The History Of SportsArt

By Company
Innovation means an endless pursuit of the next best thing, but it is easy to lose track of where you come from when your sights are always set on the future. At SportsArt we hold tight to our roots and the original vision that our founder, Paul Kuo, had for this company to help ground us as we move forward. Today we had time to catch up Paul to discuss the company’s history in the fitness industry. (more…)
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Jun 12
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Sustainable

The First Sustainable Fitness Studio is Here and It’s POWERFUL

By Articles, Featured Facilities, Products
Have you noticed the sustainable shift happening in the fitness industry? Lately, there has been less and less talk about the classic little-bits-of-everything fitness clubs that offer a variety of equipment and more talk about the uprising of small ‘boutique’ fitness facilities. But all kinds of boutique facilities -- whether they focus on cycling, HIIT, dance, or personal training -- still face the same obstacles to success: How to retain members while bringing in new ones, all the while keeping costs low, competing with the local gym franchises, and turning a profit. Luckily, there’s one solution for everything: being different in a way that matters. (more…)
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Jun 05
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6 Small Things Your Gym Can Do For World Environment Day

By Guides & Best Practices, Sustainability
Movements aren’t created by a single act or decision -- they are the accumulation of all the little things that came together to inspire change. Creating a more sustainable earth is a movement that is going to take everyone making little changes in their daily lives. Your fitness facility can play a role in helping make the earth a greener one workout at a time with these simple changes. (more…)
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May 30
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Eco-Friendly Fitness

Incorporate Eco-Friendly Fitness Into Your Workout

By Healthy Living, Products, Sustainability
There has been a focus on eco-friendly products, green business practices, and general do-good-for-the-environment consuming and it’s clear the trend isn’t going away anytime soon. There are plenty of little ways for you to support the movement and reduce your carbon footprint, such as shopping locally, taking public transport, composting your food waste, and so on. But what about your weekly workout? Follow these tips on how to incorporate eco-friendly fitness and make sustainable changes in your fitness routine: (more…)
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May 15
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giovanni giorgio

Giovanni Berselli and Giorgio Gervasoni Discuss FIBO And More

By Company
It is easy to forget how big the world really is when you only work in one place. Our team was quickly reminded of this upon attending FIBO 2017 in Germany this year, where we met with many more employees and distributors of SportsArt -- including our very own Giorgio Gervasoni and Giovanni Berselli. We sat down with them to learn more about how they handle business outside of the US and their experiences in the international market. (more…)
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Apr 10
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fibo

A Beginner’s Guide To FIBO: What To Expect

By Events
FIBO 2017 was a fantastic experience. I have been anticipating attending ever since I was hired here at SportsArt America, especially since my position as Global Marketing Manager often has me working with our international teams and distributors. Between the chance to meet in person with people I've only interacted with digitally and all the fun stories about past shows from those who attended years before, FIBO grew more exciting and intimidating as the days to the trip counted down. Sure I had heard a lot, but what was I really supposed to expect? Now that I know first-hand, here's a summary of what I've learned for future FIBO newbies: (more…)
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