Back in September, SportsArt and Radisson Blu worked together to create the ‘Watts For Water’ campaign in celebration of Radisson’s Responsible Business Action Month. The contest spanned six hotels in Oslo, Norway and produced some wonderful results not only for us but for charity as well. Joakim Olandersson, the Regional Responsible Business Coordinator, shared his thoughts on the campaign in a message to his colleagues when all was said and done:
Six Radisson Blu hotels in Oslo will be participating in the first-ever WATTS FOR WATER contest, in partnership with SportsArt and their ECO-POWR™ product line. The contest will feature one of SportsArt’s ECO-POWR™ bikes placed in the lobby of each hotel for 9 days in September. These bikes convert the energy generated by a user’s workout into utility-grade electricity that is placed back into the hotel’s power grid, helping to reduce carbon footprint and make gyms more sustainable. Guests will be encouraged to hop on the bikes and work out. As they pedal, the total number of watts generated is displayed on the console of the bike. Guests will then take photos of the watts they’ve generated with their phones and post their picture to Twitter or Instagram. At the end of the month, SportsArt will choose one winner from each hotel who will win a free night’s stay — but most importantly, every watt generated will go towards a donation to the Just A Drop charity. For every 100 watts generated, a child will receive clean drinking water for life! Radisson Blu’s Watts For Water Contest is an example of how to combine ECO-POWR™ technology with an engaging event that can drive interest and awareness to your business or organization. It is a great way to promote a business’s interest in green practices and to contribute to charity. Learn more about Just A Drop by visiting JustADrop.org.