The word sustainability gets thrown around quite a bit and it can mean different things to different people especially when it relates to fitness. Webster defines sustainability as:
So how does that apply to the fitness industry? Gym goers, owners, and operators alike are developing a deeper appreciation for the importance of mindfulness, wellness, and sustainability as it relates to fitness. With the number 1 wellness trend for 2018 being planetary healing, the time to combine people, planet, and profits in your gym could not be better.
With cycling, HIIT, group training and more options growing everyday consumers are navigating where to establish their membership. Gyms that embrace sustainable fitness provide consumers the opportunity to flex their purchasing power to choose environmentally-friendly gyms and seek out facilities that mirror their wellness lifestyles and mindsets.
Sustainable fitness begins and ends with ECO-POWR™; a revolutionary green technology for the fitness industry. Equipment like our VERDE treadmill and G510 Indoor Cycle function like normal pieces of equipment, but, in reality, they are each their own human power plants. Throughout a normal workout, the energy you produce is captured and converted into utility grade electricity. Approximately 74% of the electricity generated during a workout instantly goes to power your facility, reducing the number of watts needed from your utility company. This not only lowers your facilities carbon footprint but it also saves you a bit of money.
The savings and opportunities that come from implementing sustainability into your gym span across 4 main levels: attracting and retaining newer members, energy savings, lower utility bills, and free marketing/PR opportunities. When a facility can combine their efforts to help people live healthier lives with the mindfulness of making the world a more sustainable place, profits usually follow.
To learn more about how specific gyms are using sustainability to increase their profits take a look at our webinar on demand: