Members of Eco Gym (previously known as BeachFit) in the United Kingdom are thrilled about the gym’s new revolutionary approach to membership fees. Thanks to SportsArt ECO-POWR™ cardio equipment and its connection with the SA WELL+™ app, members can track how much utility-grade electricity they generate with each workout. In turn, gym operators are able to reward users with membership discounts based on their energy output.
This approach not only increases customer loyalty but also helps to reduce the gym’s carbon footprint, which further promotes Beach Fit’s aim to become a sustainable “eco-gym.” Eco Gym’s approach to “People, Planet, and Profit” is also drawing a lot of attention from media and quickly becoming a new best practice for operators in the fitness industry aiming to cater to the next generation.
Read the full article on the Shoreham Herald.