LOCATION
Toronto | Canada
FACILITY TYPE
University Recreation Center
ECO-POWR™ PRODUCTS
43
FACILITY SIZE
11,000 sq. ft.
(1,022 sq. m)
POTENTIAL ENERGY PRODUCTION
19,264 KW/year*

Campus Rec Meets Sustainability

Campus Recreation Centers serve as more than just spaces for physical activity; they are integral components of student life, influencing prospective students and displaying an institution’s commitment to student affairs. Art McDonald, Manager of Fitness and Well-being at York University’s Athletics and Recreation Department – Tait McKenzie Centre, has observed significant shifts in student engagement, ushering in a new era where experimentation and passion for sustainability shape the traditional operation of the recreation center.

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SOME STUDENTS ARE THANKFUL WE HAVE THE EQUIPMENT BECAUSE THEY’VE KNOWN THE TECHNOLOGY EXISTS AND ARE WONDERING WHAT TOOK US SO LONG.

Art McDonald | Manager of Fitness and Well-being at York University’s Athletics 

Embracing Sustainability: A Societal Trend

It is not just about embracing change; there is a growing demand for sustainability. Students at York University are passionately advocating for eco-friendly practices and social justice. This dedication to sustainability aligns with a broader societal trend, as reflected in statistics showing that 83% of Millennials and 75% of Gen Z prioritize values-based shopping, favoring brands with positive societal influences and eco-friendliness1

Impact on Students: Exercising for a purpose

In 2023, the Tait McKenzie Centre added 43 ECO-POWR™ cardio units to their facility and the impact on students has been profound. Discovering that their exercise contributes to the planet resonates positively, student reactions range from gratitude and surprise to a sense of simplicity in making an environmentally conscious choice. The hope is that this mindset becomes the norm, making sustainable choices an obvious and easy decision for future students and universities.

WE SOUGHT OUT SPORTSART BECAUSE THEY WERE THE ONLY FITNESS EQUIPMENT PROVIDING COMPANY THAT CARED AS MUCH ABOUT THE PLANET AS WE DID HERE AT YORK. IF YOU CARE ABOUT THE PLANET AND OUR OUT-OF-CONTROL ENERGY CONSUMPTION-CHOOSE THE TREADMILL THAT GENERATES POWER INSTEAD OF THE ONE THAT CONSUMES POWER.

Art McDonald | Manager of Fitness and Well-being at York University’s Athletics 

Sustainable Engagement at Campus Rec Centers

Campus Recreation centers serve as more than just spaces for physical activity; they are integral components of student life, influencing prospective students and displaying an institution’s commitment to student affairs. Here’s why integrating eco-friendly initiatives like SportsArt’s sustainable equipment matters:

  • 68% of students consider campus rec facilities when choosing a college or university2
  • 75% of students actively use on-campus rec center facilities2
  • 72% of Gen Z individuals are willing to pay more for sustainable offerings3

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*Potential energy production based on equipment producing 160 watts per hour, 8 hours per day, 350 days per year