Healthy & Sustainable Finland
“Live a healthy and sustainable life that is in harmony with the environment.” This is the mantra and unwritten agreement between the Finnish people and it is what is helping the country move towards a bright, ecological, and green future.
To reach this future Finns are encouraged to look for creative ways to become better caretakers of their environments in all aspects of their lives, fitness included. With this creativity and green future in mind, FITNESSGYM decided to create a gym that not only helped people get fit and live healthier lifestyles but that also helped the planet at the same time.
For Overview |
THE MAIN GOAL IS TO OFFER HIGH QUALITY TRAINING POSSIBILITIES FROM A GREEN PERSPECTIVE.
Esa Mustonen | Owner
Building a gym that could support FITNESSGYM’s green mission and provide clients with the feeling of premium training was of the utmost importance. Utilizing a single brand to outfit the facility provided a luxurious look and kept the sustainable messaging consistent throughout the gym.
The facility has implemented a consumer orientated approach to its green fitness solution by strategically engaging members in the overall sustainable concept. Using the SA WELL+™ technology together with energy producing cardio equipment ensures that the clients are able to visualize the impact of their workouts and how they are, individually, a key part in the collective environmental impact of the gym.
ALL CARDIO, WEIGHT PLATE AND SELECTORIZED MACHINES ARE FROM SPORTSART.
NEW ECO-POWR™ MACHINES ARE DEFINITELY IN A KEY ROLE. WE ARE TEACHING CUSTOMERS
TO START USING SA WELL+™ APP AND SHOWING CUSTOMERS THE GREEN EFFECT OF ECO-POWR™
MACHINES VIA PROJECTOR THAT IS REFLECTING IMPORTANT INFORMATION TO OUR WALL.
Sakari | Marketing Director
Sweating For Something More
The concept of a green gym fits perfectly into the mind of the Finnish customers and has played a role in helping the gym stand out from the competition. With the green concept members are not only drawn to FITNESSGYM but are encouraged and motivated by their personal environmental impact.
With the SA WELL+™ system, members are immediately able to understand just how their workout is returning energy to the grid and how their increased efforts can be converted into something impactful, something more than a common sweat, and something that is making a difference for the environment.
CUSTOMERS JUST LOVE THE WHOLE SPORTSART FAMILY. AFTER INVESTING TO ECO-POWR™ PEOPLE
ARE FALLING IN LOVE SINCE FINLAND TAKES SUSTAINABILITY VERY SERIOUSLY AS A COUNTRY.
Juhani | FITNESSGYM Club Manager
*Potential energy production calculation based on 12 ECO-POWR™ products producing 160 watts per hour, 10 hours per day, 360 days per year.