8% of Global Greenhouse emissions is attributed to the global footprint of tourism.

“Tourism Accounts for 8 Percent of Global CO2 Emissions.” Yale E360, https://e360.yale.edu/digest/tourism-accounts-for-8-percent-of-global-co2-emissions

87% of global travelers say they want to travel sustainably.

Booking global. “Where Sustainable Travel Is Headed in 2018.” Where Sustainable Travel Is Headed in 2018, Booking Global, 17 Apr. 2018, https://globalnews.booking.com/where-sustainable-travel-is-headed-in-2018/

¾ Millennials are willing to pay extra for sustainable offerings.

“Consumer-Goods’ Brands That Demonstrate Commitment to Sustainability Outperform Those That Don’t.” Nielsen, 12 Oct. 2015, https://www.nielsen.com/eu/en/press-releases/2015/consumer-goods-brands-that-demonstrate-commitment-to-sustainability-outperform/

50% of all travelers in the US will be millennials by 2025.

“Top 10 Hospitality Trends Impacting the Industry.” Smart Meetings, 15 Mar. 2019, https://www.smartmeetings.com/news/trends/74256/top-10-trends-impacting-hospitality-industry

20% higher rating for properties with green leaders status on trip advisor.

“Green Hotels.” TripAdvisor, https://www.tripadvisor.com/GreenLeaders

70% of global travelers say they would be more likely to book an accommodation knowing it was eco-friendly.

Booking global. com Reveals Key Findings from Its 2019 Sustainable Travel Report, Booking Global, 28 May 2019,
https://globalnews.booking.com/bookingcom-reveals-key-findings-from-its-2019-sustainable-travel-report/

46% of hotel guests intend to workout during their stay.

Biesiada, Jamie. “New Park Expected to Elevate Universal to the next Level.” Travel Weekly, Travel Weekly, 12 Aug. 2019, https://www.travelweekly.com/Travel-News/Hotel-News/New-park-expected-to-elevate-Universal-to-the-next-level

50% expected increase in of green building within the hospitality sector.

Cornell SHA. “Center for Hospitality Research.” Cornell SHA, https://sha.cornell.edu/faculty-research/centers-institutes/chr/